Every online business owner needs a certain number of tools to operate efficiently – however each tool is only as good as the system behind it, so if you need ANY help in developing crystal clear system and picking the tools to match, then do reach out to us so we can get you set up.
Until that time you will find our favourite tools for business owners listed below broken down into the beginner and more advanced stages.
Affiliate Disclaimer. Before we dive into this content it's just fair to make you aware that this article may contain affiliate links. We have standards around here, so we will never recommend a product or service that we haven't either used ourselves (or with our clients) successfully. Sometimes these affiliate links will even get you special deals that are not available otherwise, or unlock special bonuses from us. In any case we want you to know that we really appreciate your support if you sign up for a tool with our affiliate link. Let's dive in.
Tools for Beginners
Siteground – Domains and Hosting
Every business owner needs a domain and hosting for their website. We don’t recommend using hosted providers such as squarespace, wix or weebly due to the inflexibility of these services as your business grows. We have ourselves been hosting with Siteground for more than 4 years now and it’s one of the few companies that offers 24/7 chat support and has been able to resolve the majority of issues quickly and efficiently. (Make sure to sign up for WordPress hosting)
Divi by Elegant Themes – WordPress Theme and visual builder
After you have your domain and hosting sorted and installed WordPress you’re going to need a flexible theme to make it all look pretty – and be functional, and scale with you as your business scales and be reliable and… you see, picking the right theme is essential and Divi is just that. It’s a drag and drop visual builder which means that even those of you with little experience in this realm can produce good looking and functional pages. You can even build your members area with Divi.
ConvertKit – Email Marketing
One of the things that is going to be essential in your online business is generating leads. I know that right now you may have exclusively been promoting on social media, but you always have to remember that that is NOT traffic you own or control. So it’s essential that you start building your own email list for your marketing. Trust me you will thank us later. As a ConvertKit Certified Expert Jess would highly recommend giving them a try – you can now even get started for FREE.
Acuity – Powerful Appointment Scheduling
One of the things you absolutely DO NOT want to do is to email back and forth with your prospective clients to schedule appointments – Acuity is a powerful appointment scheduling platform that allows you to schedule free and paid appointments as well as group classes very easily. It integrates with your online calendar of choice to make sure you never end up double booked.
Evernote – Notetaking across your devices
I am one of the most forgetful people, so I ALWAYS have to take notes. If it’s not written down – it’s gone. So Evernote is a lifesaver for me since I can keep written and voice notes across multiple devices and always have them in one account. The best thing though? Evernote will even make your handwritten notes searchable!
Canva – Graphic Design made simple
One thing you never think about is graphics – but as soon as you’ve gotten your business started it’s one of those things you seem to constantly need more of. Instagram Feed, Insta stories, Facebook Posts, Blog Covers it just never seems to end – Canva will help even the non-designer produce beautiful graphics with their templates.
Demio – Webinars can be easy AND good looking
Webinars are a great way to grow your audience and reach more people and Demio makes running webinars AND integrating other platforms simple and easy. Tech doesn’t need to be a barrier in this case.